Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Social Media Marketing
A/B testing, also known as split testing, is a tactical experimentation process in which users are shown two or more variations of a campaign variable to determine which variant drives business metrics. A/B testing removes all guesswork from campaign optimization and...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Paid Advertising, Social Media Marketing
While newer channels like TikTok are making a splash on social media, Twitter is still the leading platform for active conversations. According to Sprout Social, the platform sees a 29 percent increase in monetizable daily active users. This is the equivalent of 187...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Lead Generation
If you’re a B2B business, you need multichannel marketing to maximize your potential and facilitate continued growth. Your customers use different channels to interact with your business, and multichannel marketing allows you to reach them at the right time. This blog...
Digital Marketing, Digital Marketing Strategy, Growth Marketing Agency, Growth Marketing Strategies, Social Media Marketing, Social Media Marketing Strategy
A few years ago, most businesses found Snapchat ads very expensive and inaccessible. Marketers would have to go through Snapchat’s ad partners to have their messages published on the platform. But now, thanks to the self-service ad manager, businesses of all sizes and...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Paid Advertising
Spotify is a giant that you cannot ignore. According to Spotify, it is the world’s most popular audio streaming subscription service with 433m users, and the platform’s growth shows no signs of slowing down. Their user base is diverse and ripe enough to be...
