Skylanders Ring of Heroes Case Study

The Mission

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies . 

Com2Us and Activision were seeking an Australian digital marketing agency who could assist with the soft launch of the game in the Australia-Pacific region by providing expert consultation, go-to-market strategy development, creative concept design, and a data-led influencer campaign.  

The Process

The Skylanders Ring of Heroes campaign was in its final 3 weeks when Growth Marketing Genie was brought on board to help improve performance and achieve set goals.

Using bespoke in-house research software, the Growth Marketing Genie data science team developed a thorough list of ready-to-work gaming influencers who aligned with the brand messaging and target audience for the campaign.

A single adset with a handful of creative concept designs were implemented to rapidly improve brand awareness during the later stages of the game’s lifecycle.  

The Results

Using a combination of effective targeting, data-driven testing, and industry expertise, the Growth Marketing Genie team was able to execute the Skylanders Ring of Heroes marketing strategy in an agile manner and achieve an excellent ROI for the campaign, helping drive over one million players globally.