Red Apple Reading Case Study

Red Apple Reading

380%

Boost In Conversion Rate

245%

Return On Investment

20+

Creative Ad Concepts

The Mission

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills. The platform rewards children for reading with whimsical interactive experiences and achievements when they reach certain stages.

Red Apple Reading was looking for an experienced full-service marketing and growth company to create a powerful digital marketing campaign to promote their product to the right audience and achieve the awareness they desired.

The Process

Designing and executing an omni-channel Digital Advertising strategy to help raise brand awareness and drive user acquisition.

The Growth Marketing Genie team developed and executed a winning omni-channel digital marketing campaign to help raise brand awareness and drive qualified lead generation that included the development of multiple conversion rate optimized campaign landing pages, a high quality email marketing campaign that drove user engagement, and unique artwork that included the end-to-end conceptualization and creation of a personalized 2D-animated promotional video.

The team also provided additional conversion rate optimization services in order to reduce user bounce and improve conversion rates.

The Results

The Red Apple Reading campaign successfully optimized the company’s conversion rate, with the landing pages alone improving it by more than 380%.

Combined with the work of Growth Marketing Genie’s creative team and marketing strategists, this campaign generated an improved brand awareness at all stages of the marketing funnel.

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