Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Paid Advertising
The primary purpose of marketing is to increase conversions by getting more customers to buy (and buy more). But customers don’t come to your site and instantly make a purchase. They go through several stages, from the moment they land on your website to the...
Content Marketing, Content Marketing Strategy, Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies
Calls to action (CTAs) are important in every marketing campaign. CTAs guide customers down the sales funnel by helping encourage them to take action. This helps businesses turn prospects into paying customers. How you style your offer influences how your audience...
Digital Marketing Strategy, Google Ads, Growth Marketing, Growth Marketing Strategies, SEO
Ad spending for product listing ads grew by 38 percent (according to data from Merkle Inc.) over the last year, while that for traditional text ads is dropping. This is because PLA Google ads are more visual and informative, attracting ready-to-buy shoppers. But not...
Digital Marketing, Digital Marketing Strategy, Google Ads, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Insights
While it’s always good to know what your upper limit for ad spend is for your industry, it has become more important thanks to Apple’s iOS 14 update. iOS 14 is not just impacting your Facebook Ads but Google Ads as well. Understanding the Google Ad...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Lead Generation
A good landing page can be your make or break. They’ll bounce if it doesn’t engage your audience on their first look. After all, landing pages are one of the most effective ways to convince your audience to make that final purchase – or to consider it!...
