In the 10+ years since the birth of programmatic advertising, it has truly delivered on...
Data-Driven Marketing
7 Reasons Why a Growth Marketing Manager Is Critical For Your Business
According to Statista, more than 240 billion is spent on marketing every year. In such a...
10 Tips That Transform Data into Actionable Marketing Metrics
Your company's customer data should help you make informed decisions and take decisive...
Data and Web Analytics: The Complete Marketer’s Manual
Data is one of the most potent assets in your marketing toolkit. With a good analytics...
Tag Management: What It Is and Why You Need It
Data is a significant part of many big brands’ success. Customer data makes it easy to...
Big Data Analysis: How to Find Hidden Opportunities
97.2% of organizations invest in big data and AI (source: New Vantage). This means that...
8 Ways to Increase Your Facebook Ads CTR
Understanding who your customers are, what they like, and the impact that your marketing...
10 Common Marketing KPIs You Need to Watch To Grow Your Business
Do you understand your company’s marketing performance? Do you know what makes your...