Data and Web Analytics: The Complete Marketer’s Manual

Data Science, Data-Driven Marketing, Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Web Analytics

Data is one of the most potent assets in your marketing toolkit. With a good analytics strategy, you can transform the daily data your business receives into measurable, actionable insights that will inform your marketing strategy, business operations, and overall...

Tag Management: What It Is and Why You Need It

Data Science, Data-Driven Marketing, Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Tag Management, Web Analytics

Data is a significant part of many big brands’ success. Customer data makes it easy to understand user behavior, and this information is used for sales and marketing purposes. The collected data needs to be well managed if a company gains valuable insights and...

Your Google Ads Guide: What It Is and What You Need to Know

Digital Marketing, Digital Marketing Strategy, Google Ads, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies

Google Ads is one of the biggest platforms out there for advertising. And for good reason! People are four times more likely to click on Google ads than those from any other advertisement network (source: BClutch.co). The search giant advertising platform is...

How to Succeed with Growth Marketing

Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies

Growth marketing is crucial to many businesses’ futures in today’s marketplace. Companies are hiring growth teams and implementing growth marketing solutions with increased frequency. With the business environment the most competitive it has ever been, you...

What Is Data-Driven Marketing and Why Is It So Important?

Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Growth Marketing Strategies, Programmatic Advertising

Marketing has witnessed a transformational shift in recent years. Long gone are the days when marketers made business decisions based on intuition. Leading companies need to make informed business decisions based on accurate data findings. However, many organizations...